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TheXtras

What is a persona and why you need to know.

What is a persona and why you need to know.

What is a persona and why you need to know.

A deeper understanding of your client segments will support customized and relevant communication and marketing.

TheXword takes out the 2020 Impact Award.

What is a persona and why you need to know.

What is a persona and why you need to know.

Not even Coronavirus could stop our powerhouse of start-ups with TheXword taking out the Impact Award as last nights final incubator.

Listen closely | Move swiftly

What is a persona and why you need to know.

Unknown, Known or truly understood clients?

 An unexpected influx of complaints, major undercutting, aggressive competitors in your space or sustained loss of revenue are all prompts to review your position. 

Unknown, Known or truly understood clients?

Unknown, Known or truly understood clients?

Unknown, Known or truly understood clients?

Just like a BFF, an understood client has her needs accurately predicted and met each and every time. 

Lets talk

Unknown, Known or truly understood clients?

Swivel, swerve, u-turn (AKA Pivot)

If you or your business has been affected by the current Covid-19 event I'd like to offer you a complimentary 30 minute 1:1 strategy session. Get in touch

Swivel, swerve, u-turn (AKA Pivot)

Unknown, Known or truly understood clients?

Swivel, swerve, u-turn (AKA Pivot)

Plot Twist!

Our hot tips to embracing a plot twist, also known as 2020.

What I'm up to

We're all in this together. But are we?

Success is born in winter

Never one to enjoy too much down time, I usually have a few irons in the fire. Keep up to date with webinars, workshops, podcasts and more.

Success is born in winter

We're all in this together. But are we?

Success is born in winter

If you can make it there, you can make it anywhere


We're all in this together. But are we?

We're all in this together. But are we?

We're all in this together. But are we?

How to get maximum cut through in a time of disconnection and attention seeking

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